Cardiac Defibrillators Meta ads dashboard March 2026, two active campaigns, 109 leads, $1,092 total spend.
Cardiac Defibrillators · Meta Ads
2 active campaigns · Lead generation · March 1–31, 2026
March 2026 · 31 days
Overview
Total spend
$1,092
$621.70 + $470.79
Total leads
109
72 + 37 form leads
Blended CPL
$10.02
Across both campaigns
Total reach
29.5K
15,922 + 13,635
Total clicks
1,960
1,442 + 518
Blended CTR
1.56%
Link click-through
Blended CPC
$1.24
Cost per link click
Avg frequency
1.97
Blended across reach
Campaigns
EasyPort
Top performer
72
Leads
$8.63
CPL
$621
Spent
Reach
15,922
Frequency
2.12
CPC (link)
$0.98
CTR (link)
1.89%
Clicks (all)
1,442
CTR (all)
4.28%
CPC (all)
$0.43
Budget
$20/day
Lookalike to CR...
Underperforming
37
Leads
$12.72
CPL
$470
Spent
Reach
13,635
Frequency
1.78
CPC (link)
$1.96
CTR (link)
0.99%
Clicks (all)
518
CTR (all)
2.14%
CPC (all)
$0.91
Budget
Ad set level
Ad creatives
Have you met FRED?
Extremely durable - perfect for the workplace, sporting club, travel and home. Australia's longest warranty AED.
Not all devices are built to last. Ours is.
Small in size. Built for real emergencies. Clinical-grade defibrillation and ECG monitoring in your pocket.
Performance comparison
Leads & cost per lead
CTR & CPC (link clicks)
Campaign metrics chart
EasyPort
Lookalike
Insights
March 2026 key insights
EasyPort delivers 2x the leads at 47% lower CPL - it deserves the majority of budget going into April.
EasyPort CTR (1.89%) is nearly double the Lookalike CTR (0.99%) - the "FRED" creative resonates strongly with a broad audience.
EasyPort frequency is at 2.12 after one month - watch closely in April. At 2.5+ you will likely see CPL begin to climb.
The "Have you met FRED?" creative has strong social proof (429 reactions, 97 comments) - duplicate the post and keep the engagement rather than creating fresh ads.
Lookalike audience quality needs review - the CPL gap and lower CTR suggest the source audience may not reflect your best buyer profile.